Bretts Marketing Bytes

Email marketing is an excellent way to get people to buy your stuff if you know how to do it correctly.

Here are some useful tips to making email marketing work for you.

• Use opt-in email lists. This ensures that the people know who you are. If they know you, they will open it. One for sure way to get reported for spam is to send emails to people who don’t know who you are.
• Always personalize an email with the recipients name in the greeting.
• Keep it short and sweet. Some of the best success comes from just talking about one specific piece of information. Trying to cram too much into one email will annoy your readers and they will delete.
• Make it easy to scan. People like to scan an email and get the information that they need quickly. Make sure to use plenty of images and white space to make the layout easy to scan.
• Follow canned spam act of 2003.
• Use a catchy but not spammy subject lines. There are many different methods for writing catchy subject lines.
• Track opens, click-through rate and conversions.

Hope these are helpful. Be on the lookout for an upcoming post about writing catchy subject lines and the email marketing magic formula

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