Bretts Marketing Bytes

Archive for April, 2009

Today micro-blogging through twitter is what all the rave is about. It is leapfrogging traditional blogging, and leaving search engine giant Google shaking in their boots. Why are some experts saying that traditional blogging is becoming a favorite past time?

First off, twitter is easier and quicker to distribute content. This makes it much less work than publishing a full blown blog post. Are we getting lazy or what? Even though twitter is easier, faster and can streamline the process of hitting millions of people, it will never replace a full blown blog. Instead it should be thought of as a delicious topping on your blog.

Twitter is a great tool, but because you can only tweet 140 characters, it is difficult to go into any depth on any topic.  However, by creating a link back to a traditional blog, it becomes an extremely useful tool. Many businesses including media and news outlets will benefit from this, creating headliner tweets that pull readers into their traditional blog post. Imagine a future world of tweets.

Read the rest of this entry »

Twitter is taking the world by storm right now. Up until a few months ago there weren’t many companies utilizing this tool for business. Now the tables have turned as more and more organizations realize the power of this medium.  Lets take a look at some practical applications

• twitter is quick and easy to write a headline. Use it to promote your blog.
• Use it to attract like minded individuals to share information.
• Position yourself as an expert by giving advice in your industry.
• Answer questions on topics about your industry by utilizing the twitter search feature to find them.
  Read the rest of this entry »