Bretts Marketing Bytes

Social Networking is such a huge part of business these days. However, most companies aren’t sure how to leverage it. This is partly due to their thought process. Business people think in dollars and cents, but with Social Networking you have to think in friends.

"Social Networking is NOT about making money, it’s about making friends or connections."

You should treat it like a networking party that never ends.  Good networkers don’t go to an event and simply pass out their card and ask you to buy their stuff, they become your buddy by sharing thoughts and personal information about themselves. They may even join you for a cocktail or two.  In fact, they may never even bring up business at all. People that are really good at this get you to ask them for their services without ever bringing it up.

Social Networking is an opportunity for you to learn about others and share information about yourself. It is a transparent world now, so embrace it.

These tools are used to cultivate relationships, not sell your buddy your product or services. We all know a family member or friend that at one time or another got caught up in a company that required them to sell all of their friends and family. Remember what that felt like when they tried to sell you? You probably avoided them like the plague.

Bottom line is if you keep it fun and use it to build relationships with others, you will see positive results from your efforts.

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