Bretts Marketing Bytes

twitter is so popular for the same reason that talk radio was such a hit in the 80’s. It is interactive!

As humans we like to have a voice and are sick of  big media giants telling us what to listen to, watch and read.

If you have ever read the book, "How to win friends and influence people " by Dale Carnegie, you know that the whole premise is based on the fact that people love to talk about themselves and want to be heard. It is a natural behavior that is ingrained in us as humans.

twitter gives us the medium in which we can start to act natural again. It allows us to voice our opinions, ideas and views in a way that has never been done on such a mass scale before. Sorry media giants, but you have been telling us what to listen to, watch and read for way too long.  It is our turn.

What does all this mean for business?

Businesses must change the way that they do marketing today from the way that worked even 2 years ago.

As Seth Godin says in his book Permission Marketing , Interruption marketing is dead. The tables have turned and the reigns are now in the hands of the customer. When the customer is in control, the word spreads like wildfire for good and bad.

Most marketers know that word of mouth is the best way to market. You can’t get much better word of mouth advertising than twitter right now. It is social and has tons of visitors.

So for all of you that take it upon yourself to implement twitter into your marketing strategy, keep it up, it is going to pay off. For those of you who are waiting or don’t believe in social media as an effect marketing strategy, you are just leaving more opportunity for us early adopters, keep waiting.

Learn how to use twitter for business by attending our "twitter for business 101 " online seminar

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