Bretts Marketing Bytes

Archive for May, 2009

People spend too much time worrying about the look and feel of their email marketing campaigns, when in fact, the true results come from a simple formula that has nothing to do with design or layout. Watch this video to find out how this funny acronym will take your email marketing to the next level.

For more help with email marketing please take one of our online seminars by clicking here or reading email marketing tips.

Is this possible? Let’s break it down.

Let’s say you go after a highly searched keyword and are able to rank on the first page of Google. Let’s say that this keyword is searched 1 million times per month. Of course you are not going to convert all of that traffic, but let’s say you converted only 1%. For this example we will assume your average product sale is $10.00.

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One of the most common mistakes business people make is thinking that if they type their business name into Google and their website comes up, that they are optimized.

Nothing could be further from the truth. Potential customers are not typing in your company name, they are typing in your products or services.

Do this simple test to see if your site needs to be optimized.

Zoodle Marketing Group offers Search Engine Optimization services.

Do you want to know what the secret to good SEO is?

Search Engine Optimization (SEO) is often viewed as a secret spice type of technology with SEO firms hiding their techniques from companies wishing to engage with them. However, most of these secret techniques are nothing more than snake oil. Easy steps to making your website rank for unqualified traffic. Don’t get me wrong, I am not trying to discredit legitimate SEO’s out there. But a true quality SEO knows that to bring in quality traffic it requires more than just a few tricks pulled out of a hat.

So what is the SECRET?
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So you want to create a blog but are not sure how to get started? Like any venture, blogging requires a plan to be successful. Below you will find 7 simple steps to starting a blog.

1. Decide what to blog about. This is a a difficult task for most people, but can be really easy if you can answer some basic questions.

a. What are you passionate about?

b. What could you talk about for hours?

c. What do you know about that others do not?

If you cannot answer any of these questions, then blogging may not be for you.

2. Narrow it down . OK,  So you have answered the questions above and you know what you want to blog about. But you are probably asking yourself, isn’t everyone already blogging about that already? Why would someone read my blog over everyone else’s? These are all valid questions and can be very discouraging to most, but to be successful at blogging you should narrow your topic down to a niche within a niche. For example; if you decided to blog about  Smartphone’s, narrow it down to the iPhone, even take it one step further to a specific software for the iPhone or a specific use for the iPhone like photography. The more niche your blog is, the easier it will be to get and maintain readers.

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Will the internet be the next artificial life form? Not quite, but it is looking like the new search engine, Wolfram Alpha to be released later this month is the closest that computer technology has ever come to being human.

What makes Wolfram Alpha so special? Well quite honestly the proof will be in the pudding, but so far the idea sounds like it could change the way we use the internet forever.

Wolfram Alpha recognizes human questions and spits back relevant data and also a neat page of related information. The beauty of this search tool is that it can calculate and compute things on the fly. For example, you could say, “life expectancy, male in Italy , 19th century compared to 20th century.” It will bring up distributions of life expectancy and also a comparison of the two centuries.

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Believe it or not search engines do not index all of the pages on your website.They really only index the pages that they feel are most important. So how do you figure out which pages are indexed and which ones are not?

Indexed = pages that are in the Search Engine database.

In order to see which pages are indexed in the Google search engine you can use the Google “site” command. This will pull up the pages from your site that have been indexed from the Google search engine.

Example: Go to Google and type in:  site:yoursite.com Make sure to replace “yoursite.com” with your company website.

The results will be all of the indexed pages of your website. Now you will know if you need to work on some pages that arent indexed to get them into Google.