Bretts Marketing Bytes

If you use email marketing as a form of reaching out to your customers you must read this post. Find out if your Email marketing sucks by reading below

If your emails are:

• Longer than 2 paragraphs. (You have 8 seconds max to catch someone’s attention. Don’t blow it)
• Not formatted in an easy to read format. (I mean all bunched up together with no header text.)
• Plain text with no images.
• Boring and do not provide anything worth reading. (Of course you won’t know this, so ask someone.)
• Sent with a subject line that is not descriptive of the body of the email.
• Being sent to people who did not opt-in.
• Not segmented into different interests.
• Sent without  links back to specific articles or pages of your site.
• Sent without the ability to track and analyze results.
• Not getting above a 25% open rate.
• Not going out on a consistent basis.

If your emails meet any of the above criteria

YOUR EMAIL MARKETING SUCKS!

Change it

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