Bretts Marketing Bytes

A lot of customers who I first begin to work with get the idea that by hiring my company to do SEO work for them it is like flipping a switch and they will be ranking for highly searched keywords in a week or month or so.

Even after I make every attempt to tell them this is not the case. I don’t know how many different ways that I can say SEO doesn’t happen over night. I guess some customers just want to believe what they want to believe and they ignore what I repeat over and over. So I decided to write about it.

SEO is like growing a really nice lawn from scratch. Think about the process. First you lay the foundation soil, rake it smooth, seed it, cover with hay and water every day until it is fully grown.

This is similar to SEO. In the beginning you lay the foundation by creating the landing pages, fixing the technical issues with the site, optimize the page copy, submit  site-maps and finally link build every night.

Just like the first few weeks of watering your lawn it feels like nothing is happening. Link building is the same, you are germinating the links.  But then one day you wake up and you have a thin layer of grass or a sign that all your link building efforts are paying off.

Of course you can’t just stop watering your lawn at this point or your grass won’t grow to be full and lush. So you water it for the next few weeks, then cut it and then water it some more.

And if you want a really lush lawn you spend even more time fertilizing it and maintaining it for several months each year.

SEO is not much different. If you give up once you start seeing some results you will never have a really successful campaign. It takes time to see that first result but once you get some traction, you must nourish it and continue to build links to  help it become a healthy campaign.

In summary growing grass and SEO are really not all that different when it comes to patience, time and results. The more time and effort you put into it the better your results will be.  I hope this helps clarify the SEO process.

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