Bretts Marketing Bytes

Are you impressed by someone who has 10’s of thousands of followers on Twitter? Do you wish you had that many people following your company?

According to Seth Godin, having many followers doesn’t always help with business. Check out this interesting video of Seth Godin answering the question, “Is social networking good for business.”

My opinion.

I will have to agree with Seth. If you are just trying to get as many followers as you possibly can, it is useless for your business.  On the flip side of that, if you have real relationships, whether they be on Twitter or not, that is where the true value of Social Networking comes into play. Anyone can get 10’s of thousands of follower on Twitter, it’s easy. I did an experiment and gained 200 follower in 2 days just by following other people. The bad part is those people are not my friends, and don’t give a hoot about what I have to say. Useless.

New research by Citibank reveals that social media has yet to penetrate the small business world, finding that 76% of the 500 organizations surveyed have not found social media useful in generating business.

So is Social Media good for business?

Yes if you do it correctly and not try to gain as many followers as you possible can. Let it happen organically, provide good content and you will have a much greater chance of leveraging  these tools for your business.

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