Bretts Marketing Bytes

Everyone is so hyped up about Facebook and Twitter for business. While these are great tools, they are often more effective when used in conjunction with a blog.

Facebook and Twitter are like a big cocktail party, while your blog is like your home. When you go to this cocktail party and meet someone, if you like them, you might invite them to your home to learn more about you. If they like you , they will hopefully do business with you, refer you to someone or subscribe to your blog.

Your blog is the place to bring people to learn more about you or your business practices.

What can a blog do that Facebook & Twitter Cannot

• Position you or your company as an expert
• Educate existing and potential customers
• Help with Search Engine Optimization
• Help your company to be more transparent
• Spread a message longer than 140 characters.
• Separate you or your company from the competition

Listen to Seth in the video above. Do it even if it is for yourself. Eventually people will start reading it.

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