Bretts Marketing Bytes

Website page copy is an important element of your website. However,  I find that most companies spend way too much time crafting their  message and way too little time focusing on what truly makes a difference to readers.

I put together a list of some important aspects of writing web page copy. Enjoy!

• Companies love to talk about themselves so naturally they ramble on and on. Don’t ramble. Keep it short and sweet.
• Your message should be about the reader not your company. People don’t really want to read about how great you think your company is. They want the WIIFM(Whats in it for me?) factor.
• You have less than 8 seconds to catch a persons attention. Make your page easy for someone to scan by using white space, heading tags, and bold fonts when necessary.
• Welcome… For some reason some organizations think that their home page should welcome their visitors. Why, it’s not a house, its a website. Give them the information that they want..Information about what you do, or your products or services.
• Thank you…Companies also feel the need to thank visitors for coming to their site. Why, is your site so bad that you have to be thankful that someone came to visit it? Okay, that might be a little harsh. But seriously, if you do this you are wasting prime real estate on your web page for more important page copy. Don’t thank people until after they have made a purchase.
• Bad grammar – It is fascinating how many companies use  grammar improperly in their page copy. You should always have someone read over what you write. Even if you are good at writing. A second eye is always a good idea.
• Make sure to use a call to action where it is  necessary. Don’t be afraid to ask someone to contact you or make a purchase.
• Use blurbs that have a read more link on your home pages. Blurbs are easy to scan.
• When writing page copy, try to identify with the reader. What are the important pieces of information that they would want to read?

I hope this was useful . Good luck and happy page copy writing.

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