Bretts Marketing Bytes

Tracking results from organic SEO can be somewhat difficult, especially if you are trying to explain them to non savvy people. I came across a great method to demonstrate results  to even the most non technical people. It’s called Visibility Score.

If you use the Visibility Score formula you can track the improvements and measure your results. The score is calculated across the 3 major search engines, Google, Yahoo and Bing.

How it works is each ranking position is given a value up to the last result on page 3 of each search engine.  Example: Position 1 would have a value of 33.3 tied to it. Position 2 would be 32.3 and position 3 would be 31.3 and so on. Now take your position on Yahoo and Bing and then add them all together. A prefect score would equal a visibility score of 100. See below for a practical example on Visibility Score.

Google: Positions 1 = 33.3
Yahoo: Positions  2= 32.3
Bing:    Position    1= 33.3

If you total these up you get a Visibility Score of 96.9. Not too shabby. Good luck