Bretts Marketing Bytes

Archive for June, 2010

Choosing the right keyword or keyword phrase can be a bit tricky. The biggest mistake that most people have when choosing keywords for their website is not being specific enough. For example if you are a staffing and outsourced labor company, you wouldn’t want to spend your time, money and effort trying to rank for staffing services, because it’s not specific enough.

Being specific will direct potential customers to your website, which can lead to a profit for you. A better, more specific keyword phrase for this example would be:

• independent contractor compliance
• contract labor management
• payrolling services

Be specific, because your potential customers have specific needs. You want to optimize every potential customer that uses a search engine to find a specific product or service.