Bretts Marketing Bytes

A lot of people ask if domains matter when it comes to SEO. My answer to this question,  is a big fat YES! A unique domain name describing something that you are trying to rank for is huge. It can dramatically help in organic rankings. For example: If you sold bachelorette party favors, you might have your domain be something like  “bachelorettepartyfavors.com” because that is what people are typing in.

I know what you are thinking… Why did I pick that as an example. Reason being is that it is a niche term and people definitely make those kinds of purchases online. Niche terms tend to convert better when the domains are specific to one product vertical.

The search algorithms look at these domains as highly relevant sites because they match exactly what a user is putting into the search bar. The difficulty is that  your company might not be able to use a domain like this(—Obviously  not bachelorette related but something you sell) due to branding issues. However,  if you can use a specific url to one of your products,  you will be on your way to higher rankings.

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