Bretts Marketing Bytes

Brett Burnsworth is a professional speaker who specializes in helping companies leverage the World Wide Web to gain more leads,spread awareness, gain traffic and generate more sales through the Internet.

Brett has been training and speaking to groups for over 10 years. His unique approach and refined ideas on marketing through the Internet separate him from others in the industry.

All speaking engagements can be customize to fit any audience. Call for details. 716-312-1055

Keynote topics

Social Media for business 101 part 1
Duration: 2 hours

In this workshop, attendees will learn what Social Media is and how they can effectively use it for their business . Topics include:

• Web 1.0 VS. Web 2.o
• User generated content and what makes up Social Media
• Can you make money with Social Media
• The most important Social Media tool
• What is blogging and how can your company use it
• How your company can leverage Facebook
• How your company can leverage Twitter
• Other Social Media tools
• Other forms of Internet marketing to consider
• Next steps

Social Media for business 101 part 2
Duration: 2 hours

In this workshop, participants will learn  more advanced Social Media Tools for their business. Topics include:

• Using Facebook, LinkedIn and Twitter
• Blogging strategy
• LinkedIn for Business
• Facebook for Business

Blogging basics for business
Duration: 1.5 hours

In this workshop, participants will learn how to create and implement a Blogging strategy that works. Topics include:

• Intro to Blogging
• Blog strategy
• Blog settings
• Blog posting
• Formatting your Blog for success
• Managing Blog archives
• Managing Blog comments
• Blog syndication

Google Analytics decoded
Duration: 2 hours

In this workshop, participants will learn what matters the most when it comes to Google Analytics. Topics include:

• What you need to know about Visitors
• How to understand Traffics Sources
• Best places to look while viewing the Content section
• Using Goals
• Excluding external traffic
• Auto email reports

Search Marketing
Duration: 2 hours

In this workshop, participants will learn how Search Marketing can affect their business. Topics include:

• Traditional marketing
• Search Marketing evolution
• Search marketshare
• Is Search Marketing right for you
• Where do customers come from
• Stranger marketing
• Search buying cycles
• Ranking defined
• Organic VS. Paid
• How do search engines work
• Meta data decoded
• Analyzing results

Twitter for business
Duration: 2 hours

In this workshop, participants will learn how other companies are effectively using Twitter. Topics include:

• What is Twitter
• Anatomy of Twitter
• Why is Twitter so popular
• The value of Twitter
• How your company can use Twitter
• How to get started
• Other company examples

Mastering Google Adwords
Duration: 2 hours

Take your Adwords Campaigns to the next level

Are you currently using Google Adwords and want to learn how you can enhance the performance of your campaigns. Or are you new to Adwords and want to setup your campaigns correctly from the start? Sign up today to learn how to make the most out of all of your campaigns.

What you will learn

• Understanding Adwords Lingo
• Proper Adwords setup to minimize cost and maximize profit
• Make the most of your Adwords budget
• Increase your quality score to increase the rank of your ads
• Design creative ads that get noticed
• How to increase click-throughs
• How to measure Adwords
• Avoid common pitfalls of Adwords
• Much more.